IFIC Food & Health survey: Consumers on GMOs, omega-3s, caffeine
IFIC is an organization that provides great data to consumers. This is their annual survey that looks at consumers beliefs about food in many different areas. This is a great summary of the most important charts.
There is one slide in here about drinks showing that taste is most important for consumers. I must be so boring since I love plain water! My husband, Chris, will only drink flavored waters and other flavored drinks. He thinks water is boring! What does he know….